Sam Chia

Co Founder, Asia Entrepreneurs Exchange Limited

With over 30 years of business experience in building and growing regional businesses across Asia Pacific for Japan, US and UK listed multinational companies; Sam is passionate in helping local entrepreneurs to scale their business through strengthening their leadership, organization structure and business system through Coaching.
Sam had unique experiences working across all functional business areas like finance, human resource, operations, business development and consulting. He is a chartered certified accountant by training, FCCA, FCA (Singapore), CPA (M), holds an MBA, completed high potentials leadership program with Harvard Business School and a professional certified coach (PCC) with International Coach Federation.
Sam had worked in audit and finance sectors before moving into the role of general management in the manufacturing and trading sector. His last corporate role was as Vice President and Managing Director for ASEAN & India for a global listed specialty chemical company. He was also a board member of their China and Japan operations.
In 2008, Sam entered into a joint venture providing human resource consultancy in the Asia region and subsequently founded SC Coaching Asia in 2012 to support individual and company to create positive change and improve their leadership and business results.


Graduated as a chartered certified accountants, Sam started his career in audit and finance (1983 – 1994). After completed his MBA in 1993, he was promoted to general management to turnaround, lead and grow businesses across Asia Pacific. He was subsequently headhunted and served in different roles as CEO/VP/MD/GM etc. with subsidiaries of listed companies from UK and US (1994 – 2008). In these roles, he had acquired, merged and transformed businesses, built sales and distribution channels across emerging countries in ASEAN, China and India and built cross cultural leaders and team in Asia. He had also led a regional human resource consulting practices as MD (2008 – 2012) before starting his coaching practice, SC Coaching Asia in 2012. Sam had worked and lived in China, Singapore and Malaysia.Sam had also served in various industry committee, human resource and business awards committee, community committee and provides pro-bono coaching to senior leaders of Not-For Profit Organization (NPO).