Pong Siew Inn

Co Founder, Asia Entrepreneurs Exchange Limited

Siew Inn strongly believe that entrepreneur’s community will be the key element in the region’s economic growth and sustainability in the next decade. Together with other founding members, they initiated AEx, aShe has therefore relentlessly contributed to developing an appropriate platform and eco-system for entrepreneurs to come together and benefit from the power of working together so as to expedite business growth.
Siew Inn is currently Partner of PKF-CAP Singapore, a member of PKF International network of legally independent accounting network. She is currently the head of Business Solutions division of the organisation. Siew Inn was the CFO of one of the local listed company providing healthcare services before joining PKF. Prior to that, she was leading the regional finance team of Symrise, one of the biggest largest flavorflavour and fragrant fragrance manufacturers in the world, listed on the Frankfort Exchange.
She gained her experience in the initial years fromstarted her career with two of the biggest international accounting firms, Arthur Andersen and E&Y, providing assurance, accounting and advisory services to clients from a wide-range of industry. She was involved in various business advisory, financial due diligence and IPO engagement.
Over a period of more than 20 years, Siew Inn has been working with businesses from different sectors with operation in different jurisdiction globally. Siew Inn provides independent assurance services such as statutory audit and financial due diligence to businesses that engaged her as independent auditor.
Apart from providing assurance services, Siew Inn also renders advice to other businesses on their accounting, financial management and internal control system. She also helps entrepreneurs and investors in setting up their business entity, corporate structure, accounting and internal control system at the initial stage. She provides ongoing compliance support like corporate secretarial, accounting and tax, as well as talent sourcing, team formation and other HR solutions to the businesses.
Siew Inn also renders assistance and advice to businesses as they grow. She assist the businesses in fine-tuning, enhancing and continuously improving their processes and business results as well as supporting their merger and acquisition, fund raising and IPO process.


Siew Inn holds professional qualification from Association of Chartered Certified Accountants (ACCA), United Kingdom. She is now a fellow member (FCCA). She is also Singapore Chartered Accountant of Institute of Singapore Chartered Accountants (ISCA) and Registered Practicing Public Accountant in Singapore. Siew Inn serves as committee members in various industry committee and was part of the panel of judges for business awards. She is also a member of Singapore Institute of Directors (SID) and a certified employment intermediary (CEI). She has been serving as committee member in various industry and business awards committee.